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Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it. Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is a copywriter. The reason I trust his judgement over others is that besides being the most popular copywriter I know, he actually does client work four days out of the week. He rewrites copy every day, then sees it in action through every industry (online, offline, ecommerce stores, software-as-a-service businesses, etc). I immediately saw a 20 percent boost just by using Neville's tips to rewrite the sales copy for my recent real-estate-investing book. (I'm split-testing the page now -- visitors might see one of several versions.) I don't know about you, but a 20 percent lift overnight is pretty darn awesome! (Maybe I should have stated this first: If you don’t know what copywriting is, it’s the rearranging of words so they sell better.) Related: 7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic) For the purpose of helping those in the Entrepreneur.com world achieve incredible lifts in sales conversions, I probed Neville to get answers about the biggest “wrongs” people make in copywriting and what they should do instead. Here are his top five copywriting "hacks" in order: 1. Sound like a human. You. Are. Not. A. Robot. Affirmative. Please don’t talk like one. When we talk face to face, we have no problem saying things in a casual tone. But whenever people sit down at a computer to write copy (for webpages or emails), they tend to go all formal, like this:

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